An Analysis of Marketing Status of BT Cotton Seed in Devbhumi Dwarka District, Gujarat, India

The main objectives of the study were to assess the company’s distribution pattern of quality seed material their market share, marketing channels. Multistage sampling technique were adopted. The total 120 farmers and 20 dealers were selected from four taluka i.e., Bhanvad, Khambhalia, Kalyanpur, Okhamandal (Dwarka) of Devbhumi Dwarka district of Gujarat state. The five wholesaler/distributors were selected from district headquarters. The primary data were collected through personal interview with farmers, dealers, wholesaler/distributors using well-structured questionnaires and interview scheduled. Results revealed that most of Bt cotton growers to be middle aged farmers. The pattern of land holding distribution shows that majority of the Bt cotton growers belonged to the small and marginal land holding category. Social participation of Bt cotton growers shows that they are not members of any organization. The well was found to be the main source of irrigation water and most of Bt cotton growers were reported to attained primary level of education From the study, it was found that Rasi seed (P) Ltd. Occupied major market share in Devbhumi Dwarka district. Among different marketing channels, it was observed that marketing channel-I (MC-I) (Company→ Wholesaler/Distributors→ Dealer→ Bt cotton grower) is the most prevalent channel in the sampling area.