PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRICES BASED ON FINANCIAL STRATEGIES

It’s a global concern the development and retention of MSMEs in the marketplace because of its high contribution in basic economic indicators, so it is important to define the financial strategies to facilitate the generation of business performance and through multivariate analysis determined that there is a high correlation between financial strategies such as; Investments made with shareholder funds, mergers with companies in the industry, business acquisition in the same business, acquisition of machinery by increased demand for its products, manufacture or production of products in a standardized way, using specialized machinery, equipment replacement by more modern machinery, with the performance of MSME's, and implementation of these financial strategies it has improved its performance, protruding from the strategies mentioned like merger or acquisition strategy of companies in the same line under this strategy It allows MSMEs to strengthen and improve their standard of operation for volume discounts and take a more competitive positions in terms of prices against the competition.