Items where Author is "Erawati, Sherly Hesti"
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Erawati, Sherly Hesti and Rahmawati, Rina (2024) Brand Ambassadors, Taglines, and Jingles: Synergistic Effects on E-commerce Brand Awareness – A Case Study on Tokopedia. Asian Journal of Economics, Business and Accounting, 24 (12). pp. 165-172. ISSN 2456-639X