Items where Author is "Duffett, Rodney"

Book Section

Maraule, Mihlali and Duffett, Rodney (2025) The Influence of Emoji Digital Marketing and Demographic Factors on Generation Z’s Purchase Intention Decisions. In: Information Management and Technology: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1. 1 ed. BP International, pp. 151-173. ISBN 978-93-49238-57-2

Marthinus, Justin and Duffett, Rodney and Knott, Brendon (2025) Social Media Marketing in Non-professional Rugby Clubs: A Qualitative Viewpoint Using the Technology Acceptance Model. In: Information Management and Technology: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1. 1 ed. BP International, pp. 129-150. ISBN 978-93-49238-57-2